Impactful campaigns driven by commodity knowledge

S&P Global

S&P Global Commodity Insights delivers essential intelligence and benchmark pricing across industries like oil & gas, chemicals, and renewables. As a core member of the creative team for their ‘Seek & Prosper’ campaign, I worked closely with strategists, tackling complex subjects like carbon credits and benchmark pricing. Our goal was to create memorable campaigns that broke through the noise and resonated deeply with their audience.

Concept
Campaign
Creative direction
Events & exhibitions

Billboard advertisement with a man in front of a black background, featuring a large glass of red liquid, a gear, and leaves. Text says 'Invest your energy wisely.' and mentions S&P Global Commodity Insights.

Diving into the world of commodities

Our role was to deliver several campaigns from concept to rollout, providing toolkits for S&P's internal teams. Each division of S&P required its own tailored approach, so we immersed ourselves in their world to communicate their offerings clearly and effectively.

We combined energy-related visuals with abstract elements and tied everything together using portraits of S&P leaders. This helped humanise the brand while maintaining a strong, cohesive identity across print, digital, landing pages, films, and event stands.

A woman in a blue top, an image of a hummingbird, a fern leaf, solar panels, a red and white wind turbine, and a line graph.
A person riding a bicycle on a paved path surrounded by trees and grass during daylight.
Advertisement poster in an underground station with a grayscale businesswoman, financial graphs, solar panels, and foliage, featuring the slogan 'In a changing market, find your constant,' and the company tagline 'Seek & Prosper'.
An open magazine with a black background, featuring a grayscale portrait of a man in a white shirt and tie, with graphics of chemicals and elements. The text reads, 'To succeed in chemicals, you need all the elements.' The page includes additional text about chemical industry trends and a call to explore chemicals intelligence.
Two digital graphic posters with black backgrounds featuring professionals and scientific themes. The left poster has a woman with a hummingbird, fern, and a red rising arrow, with the text "In a changing market, find your constant." The right poster has a man with scientific graphics including test tubes and molecular structures, with the text "To succeed in chemicals, you need all the elements." Both include "Seek & Prosper" logos.

Communicating stability in a shifting market

For S&P’s benchmarks campaign, we crafted a film that visually represented stability in a volatile market. Using a hummingbird as the central symbol, we illustrated how S&P's benchmarks remained constant amid the fast-changing marketplace. The hummingbird’s precise hovering contrasted with the busy, ever-moving world, emphasizing S&P’s reliable, guiding presence. This reinforced the campaign’s message: "Change isn’t the only constant."

A collage with four panels containing city street scenes and hummingbirds, each with motivational text. Top left: busy city intersection with pedestrians and cars, text 'Change.'; top right: close-up of hummingbird and colorful flowers, text 'Your constant source of clarity'; bottom left: overhead view of a crowded crosswalk, text 'Stay on the pulse of market value'; bottom right: hummingbird feeding from orange flowers, text 'Make change work for you.'

Turning strategic concepts into event experiences

S&P’s energy transition campaign, ‘Invest Your Energy Wisely’, required a toolkit for use at global events. With a focus on balancing energy security, affordability, and sustainability, we created flexible messaging and design strategies that could be tailored to each event.

Working closely with a 3D designer, we developed adaptable designs for various event spaces, from small stands to large and conceptual hero stands at key events like COP. The campaign’s messaging was consistent across every touchpoint, from landing pages to social media.

Collection of presentation slides with titles such as "Invest your energy wisely," "Powering energy progress," and "Energy Transition Event Toolkit." The slides feature images of people, machinery, and abstract graphics related to energy and sustainability.
A 3D render of a 6m by 6m trade show stand labeled 'S&P Global Commodity Insights,' featuring a reception desk, meeting area with seating, product demo space, presentation screen, storage, and branding elements, with people interacting at different zones.
Design layout for an exhibition booth focused on energy sustainability and innovation. It includes a 3D model of the booth with LED video wall, personalized trilemma chart, tabletop touchscreen, trilemma information, and interactive wall. Also features sketches of different booth sections, including a 360 film experience with a grassy backdrop and a reception area labeled "S&P Global."

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