A united vision to power digital transformation

Major UK bank

A conference or seminar with a large audience watching a screen showing a rocket launch and the word 'possible'.

The core digital team of one of the UK’s largest banks drives innovation across their digital products. Tasked with uniting multiple teams under one shared vision, we launched a comprehensive culture campaign, featuring a brand film, a company-wide event, and supporting communications to energize the team and align them toward a common goal.

Concept
Culture
Visual Identity
Brand film
Art direction

Igniting possibility and building a unified team

Our challenge was to bring eight diverse teams together under a cohesive vision. We developed the concept of "powering possibility," emphasizing the team’s role in leading digital innovation and driving positive change across the bank. This vision was supported by a distinct sub-brand, rolled out through launch decks, posters, workbooks, and a powerful brand film, all maintaining ties to the bank’s identity while introducing a fresh, dynamic feel.

Inspirational quote with the text 'The future belongs to those who believe in the beauty of their dreams' in black, with the word 'possibility' in large colorful letters.
Black and white illustration of a skeleton riding a bicycle with a hat on its head.
A person at a table facing a laptop with a smiling woman speaking on the screen. The screen displays the words "Hello tomorrow" in large text. There are papers, a notebook, and a pen on the table.
Two framed motivational posters on a white wall in a modern office building, with large windows showing a cityscape in the background. The left poster says 'We make it happen' with a green geometric star design, and the right poster says 'We inspire everyone to grow' with a colorful heart shape.

The people powering possibility

At the heart of the transformation were the people. The real drivers of change. To reflect this, we put them front and center in the campaign. We conducted photo and video shoots across various offices, capturing portraits and stories that celebrated the individuals behind the digital transformation. These visual assets humanized the campaign, bringing the concept of "powering possibility" to life.

A smiling woman with dark hair, wearing a blazer and a smartwatch, sitting at a wooden table with notebooks and a laptop in a modern office or cafe setting with green padded wall.
A man with dark hair wearing a light blue button-up shirt, standing indoors, smiling, with a modern office background.
A woman with braided hair smiling, sitting in a green and blue chair near a glass window, wearing a black top and black pants.
A man with glasses and a beard sitting on a green chair, smiling with clasped hands, in a modern office or waiting area with black shelves, a pink pot with green plant, and decorative items on the shelves.
A woman with curly black hair wearing a black shirt sitting at a wooden table, smiling, in a modern interior with wooden and colored panel walls.
A middle-aged man with glasses, a bald head, and a beard, smiling and crossing his arms, standing against a dark background with green plants on the right side.

Launching a new vision for the future

The campaign culminated in a launch event in London, attended by around 100 leaders. We presented the new vision with branded workbooks, swag, and the premiere of the brand film, which received a round of applause. I was on-site to capture the day, and we produced a highlight reel showcasing key moments from the event, leaving the team inspired and aligned for the future.

A man is speaking into a microphone during a presentation in front of a large audience. Behind him is a black screen displaying a motivational message about innovation and technology.
People attending a conference or presentation in a large, modern, brightly lit conference room with a speaker on stage and a large screen displaying the text "We make it happen".
A large group of people sitting in a conference room, facing a large screen displaying a woman speaking. The room has high ceilings, glass walls, and modern decor.
A man giving a presentation in front of an audience in a conference room. The presentation slide on the large screen behind him reads 'Tomorrow starts today' and includes a list of five topics.
A person holding a black workbook titled "Tomorrow starts today: Your workbook to capture notes and thoughts" with a white and blue interior page visible.
A group of people seated at a conference, with one man in the center speaking into a microphone. The audience appears attentive and engaged.
Audience attending a conference in a large room, sitting in rows, paying attention to a speaker or presentation.
A woman with long dark hair wearing a blue leopard print blouse and a lanyard with an ID badge is smiling and talking to a man with a beard. Several people are in the background at what appears to be a professional or social event.

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