A vision for sustainable student living

Verto

Verto approached us to create a visual identity for Halo Village, the world’s first net-zero carbon student village. Designed to accommodate over 1,800 students, this ambitious project marks a significant step forward in sustainable housing for students. The identity we crafted not only captured the essence of zero-carbon living but was also designed to evolve as the project progressed, ensuring flexibility across materials and hoarding.

Concept
Visual identity
Art direction

Crafting a bright future for students and the planet

The Halo Village identity focused on both students' futures and the planet’s, delivering a message of hope and aspiration. With zero-carbon living at the core, we worked with an illustrator to create ethereal brand assets that echoed the visionary nature of the project. By balancing modern, minimalist design with these visuals, we ensured the brand remained aligned with Verto’s commitment to sustainability.

Text with the heading "Going Beyond Zero" and a poem about building a sustainable, zero carbon community through green spaces, energy-efficient buildings, and local involvement, ending with the statement "Halo Village, The world's first Zero Carbon Student Community."
A pink and white paper parasol with the words 'HALO VILLAGE' written in the center.
Modern outdoor plaza with people sitting, walking, and biking near contemporary buildings with metal and glass facades under a clear blue sky.
Rendering of a modern residential area with several multi-story apartment buildings, green trees, and people walking or riding bikes on a paved pathway under a blue sky.

Bringing the Halo Village identity to life

After establishing the identity, we applied it to hoarding and a sales deck for Verto. Sustainability wasn’t just part of the message—it shaped the visuals, too. Lifestyle imagery showcased the future of student living in Cornwall, connecting the village’s ethos to its location and environmental goals.

A collection of eco-friendly icons including a bicycle, potted plant, smart home, leaf flags, clock with plant, cloud with wind, eco-friendly house, trees, electric car, eco apartment, eco badge, whale, hand holding a key, smartphone, thermostat, green house with airflow, tree, and house with trees.
Scenic view of a bay with sailboats, lush green hills, and mountains in the background under a partly cloudy sky.
Four people with their arms around each other, facing away, standing outside on a grassy hillside during cloudy weather.
Surfers sitting on their surfboards in the ocean, waiting for waves during sunset or sunrise, with a cloudy sky overhead.
Slides from a presentation about Verto Halo Village, a zero-carbon student community. The slides include an overview, concept images, site plan, environmental impact, and community details, with visual themes in blue and green.
Sign advertising HALO Village with an illustration of modern apartment buildings, green landscaping, and people riding bikes, set against a backdrop of trees and a partly cloudy sky.

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